About Us
A diverse portfolio
Our portfolio is comprised of 5,000 IT products and 250 consumer electronics products that include top-of-the-line brands.
Skilled professionals
Our distribution process is carried out end-to-end, from import to delivery, with the help of 260 highly skilled and trained staff.
Strong regional presence
Comtrade Distribution operates in twelve markets – Serbia, Montenegro, Macedonia, Bosnia and Herzegovina, Croatia, Slovenia, Romania, Bulgaria, Hungary, Greece, Moldova and Cyprus.
Financial stability
Stock optimization, strictly controlled inventory rates and efficient management of receivables bolster our solid financial position.
Advanced B2B portals
Our B2B portals enable partners to browse through our product portfolio, view and compare product details and submit orders online.
Quality control
We are the first IT distribution company to have its products certified using the ISO 9001 certification standards.
Comtrade Distribution leadership
Meet the Comtrade Distribution executive leadership team
Veselin Jevrosimović
Chairman of the Board of Comtrade Group
Veselin Jevrosimović
Chairman of the Board of Comtrade Group
Owner and Chairman of the Board of Comtrade Group, founded in Serbia more than 25 years ago, Veselin Jevrosimovic now presides over a globally relevant cluster of IT companies, with several thousand employees, most of them software engineers.
He has steadily grown a one-time IT services provider into a world-leading source of data backup & recovery tools, custom-made digital transformation solutions and a data processing powerhouse, which serves clients such as Citrix, Ryanair, Viber and CERN. Under his leadership, Comtrade - the most successful IT company in Southeast Europe - continues to grow and now has offices in the East and West Coast of the USA, the Philippines, in Dubai, as well as across West and Central Europe.
In his early career, Mr. Jevrosimovic was a partner in CHS Electronics, a leading international distributor of computer hardware and software, active in 50+ countries worldwide at the time. With Comtrade a member of the World Economic Forum as a Global Growth Company, Mr. Jevrosimovic participates in WEF meetings worldwide and continues to link East and West, sharing knowledge.
Mr. Jevrosimovic is also known as a philanthropist, especially for his open education initiatives. He holds a Bachelor Degree in Management from the University of Florida and an IT Engineering degree from Information Technology School in Belgrade.
Once a member of the national track & field team, he now chairs the Athletics Association of Serbia. During his mandate, several track and field facilities have been renovated across the country and a state-of-the-art indoor track venue was built in the capital, Belgrade.
Bogdan Nikitović
CEO Comtrade Distribution
Bogdan Nikitović
CEO Comtrade Distribution
Bogdan Nikitovic is the CEO of Comtrade Distribution. He brings more than 25 years of extensive experience in software development, hardware and software distribution, technology leadership as well as go-to-market strategy development.
Mr Nikitović joined Comtrade in 2005 and served as General Manager of Serbian subsidiary until he was appointed as CEO of Comtrade Distribution in 2010. His multifaceted experience allows him to support and guide all aspects of the business, including finance, product development, planning and strategy execution. Under his leadership, the company’s distribution business grew to 280 professionals in 13 markets.
Prior to Comtrade, Mr Nikitović worked as a software developer in the military industry. In 1993, he founded Code Computer Engineering, a company that sold hardware and software products to end-consumers. From 2004 – 2005, he served as CEO of Imtel Computers, where he was responsible for the strategy direction, management and product execution.
He holds a Bachelor’s degree in Electrical Engineering from the University of Podgorica.
Nebojša Lozo
General Manager, Serbia, Greece and Tesla
Nebojša Lozo
General Manager, Serbia, Greece and Tesla
Nebojsa Lozo has more than 15 years of experience in the field of IT and CE distribution in the Balkan region. He joined Comtrade Group in 2013 and is currently General Manager of Comtrade Distribution for Serbia, Greece, as well as Tesla.
He played a key role in expanding the company’s business into new markets, and in 2017 he formed new Comtrade Distribution subsidiaries in Romania, Hungary, Bulgaria and Greece.
Nebojša is known for his ability to drive growth and expansion through strategic leadership, and deep understanding of market trends.
During his career, he has held various positions in business development and sales management in several IT distribution companies.
Lejla Gegić
General Manager, Bosnia & Herzegovina
Lejla Gegić
General Manager, Bosnia & Herzegovina
Lejla has been a part of Comtrade Group for 15 years. She has started in 2005 as a Brand manager, eventually making her way to Head of Mobile Division of Comtrade Distribution in Bosnia and Herzegovina. Her expertise and experience in the industry qualified her to be promoted to the position of General Manager in 2020.
Lejla has a BA in Political Science and Government from University of Sarajevo, and is also a proud holder of MA degrees in Political Science and Government.
Sveto Batljan
General Manager, Montenegro
Sveto Batljan
General Manager, Montenegro
Sveto Batljan currently holds the position of General Manager of Comtrade Distribution, Montenegro. He began his career at Comtrade in 2004, working as Brand Manager. He later took on the position of a Business Development Manager and was appointed General Manager in 2009.
Sveto has an in-depth knowledge of IT distribution, complemented by his diverse experience in operational and project management.
He is a graduate of the Faculty of Electrical Engineering of Podgorica University.
Dejan Dimov
General Manager, North Macedonia
Dejan Dimov
General Manager, North Macedonia
Dejan Dimov is an experienced IT expert and manager, with over 20 years of experience in finance, management and related fields. He is currently General Manager of Comtrade Distribution in North Macedonia, where he is responsible for building partner relationships and overseeing day-to-day operations to ensure smooth and profitable operations, and reduce costs.
Mr Dimov is known for his ability to take on challenging projects and drive new business growth. He built the North Macedonian business unit from the ground up, growing the company from 0 to 30 employees, and 5 million EUR in annual revenue.
In 2009, he completed a large-scale government project ’Computer for every child’, which represents the biggest IT equipment tender in North Macedonia to date.
Prior to joining Comtrade in 2007, Mr Dimov held various finance and management roles including Member of the Management Board of Eurolink Insurance, Financial Manager of DERIST, and Account Manager at ULTRA Computing.
He holds a Bachelor’s degree in Management from the Faculty of Economics, The Ss. Cyril and Methodius University Skopje, and is currently studying for a Master’s degree in Insurance Management.
Velibor Vukosav
General Manager, Slovenia, Croatia
Velibor Vukosav
General Manager, Slovenia, Croatia
Velibor Vukosav has extensive experience in the field of IT and consumer electronics distribution in the Adriatic region, including over nineteen years of experience at Comtrade Group.
Before appointment to the position of General Manager of Comtrade Distribution in Bosnia and Herzegovina in 2006, he had worked for ten years in various sales and marketing positions.
In 2009, he was appointed as a Purchasing Director for the Distribution unit and moved to the Group's headquarter, where he was responsible for product line extension and cooperation with leading industry suppliers. Since 2016, he has been in charge of distribution operations in Slovenia and Croatia.
Throughout his career, Mr Velibor has managed company growth and development of business processes. His areas of expertise include sales and brand management, business development, operation and supply chain management. Additionally, he also has proven knowledge and experience in global product sourcing.
Mirko Dikić
General Manager, Bulgaria, Hungary
Mirko Dikić
General Manager, Bulgaria, Hungary
Mirko Dikić has been appointed as Comtrade Distribution General Manager for Bulgaria, Hungary and Romania in 2022. Before he joined Comtrade Group, he held various positions at HP, where he has managed a regional team of independent contractors and full-time employees across five countries. Engaged in almost all key business activities, he was closely collaborating with product, sales, operations, finance, and marketing teams.
As an analytical, objective and responsible person with more than 17 years of experience working in Serbian and regional IT industry, he is strongly committed to personal and professional growth, and also recognized among peers as an excellent communicator and a team player.
Mr Dikić has a BA degree from School of Electrical Engineering, University of Belgrade, as well as an MBA in Financial Management and Investment Banking from Lincoln University.
Milan Radić
General Manager, Romania
Milan Radić
General Manager, Romania
Milan Radić joined Comtrade Distribution in 2022, initially overseeing Tesla procurement processes, with the aim of strengthening the brand’s existing market position and exploring new opportunities. In 2024, he was appointed General Manager of Comtrade Distribution in Romania.
Throughout his career before joining the company, Milan had held various professional roles. He was a Chief Business Development Officer focused on developing Telco channels, a Business Manager responsible for overseeing the IT market, and a Product Manager tasked with developing one of the largest retail chains.
With over 20 years of experience in leading distribution and IT companies, Milan is a successful and results-oriented manager, committed to personal and professional growth, as well as the well-being of his team.
Srđan Mirković
Chief Controling Officer
Srđan Mirković
Chief Controling Officer
Srđan Mirković joined Comtrade Distribution in 2010. During his career at Comtrade, he was in charge of various reporting and controlling tasks, overseeing the entire Distribution business unit with prudence and professional judgement. He was appointed Chief Controling Officer of Comtrade Dirtribution business unit in June 2020.
Apart from extensive experience in reporting, planning, financial management and control, Mr Mirković's key competencies lie in in-depth knowledge of distribution business and regional markets’ dynamics. Such insight enables him to provide a comprehensive link between business needs and financial and reporting activities. He has been actively involved in Comtrade distribution’s expansion in the EU in recent years.
Prior to joining Comtrade, Mr Mirković worked in Assurance division of Ernst & Young Belgrade and performed various roles on numerous audit engagements.
He is a graduate of the Faculty of Economics, University of Belgrade, and is also a member of the Association of Chartered Certified Accountants.
Djordje Ristović
Regional Business Development Manager
Djordje Ristović
Regional Business Development Manager
Đorđe Ristović is the Regional Business Development Manager of Comtrade Distribution. He joined Comtrade Distribution in 2016 as Business Development Manager for the Ex-Yu region, where he is responsible for the management of the entire product portfolio. In addition, he is also responsible for developing and maintaining relationships with existing and prospective clients, identifying growth opportunities, and developing new, innovative business models.
Mr Ristović has more than 15 years of experience in the IT industry. Prior to Comtrade, he worked at RRC in various capacities, including Cisco Pre-sales Engineer, Cisco Product Manager and Business Development Manager (Networking and Security Equipment) for the Ex-Yu countries, Bulgaria, Romania and Hungary.
He holds a Bachelor’s degree in Electrical Engineering from the University of Belgrade and a Master’s degree in Engineering Management from the European University.
Lana Mažić
Head of Marketing
Lana Mažić
Head of Marketing
As a communication expert with more than 15 years of industry experience, Lana is in charge of Comtrade Distribution communication and sales strategy development, corporate and brand promotion, creating various multichannel marketing campaigns, and supervising their implementation.
Acting as a key marketing contact for vendors and media representatives, Lana is focused on solving organizational challenges, encouraging business growth, overseeing all promotional activities, and curating company’s corporate image. A business professional with a strong background in managing complex advertising and PR projects, she has previously held various positions in marketing departments, working in areas such as traditional and digital advertising, PR, event management, etc.
Lana has a BA in Management in culture and media from Faculty of Culture and Media in Belgrade, as well as a professional certificate from London School of Public Relations (LSPR).
Adrijana Račanović
Legal Director
Adrijana Račanović
Legal Director
Adrijana Račanović joined Comtrade Group in 2009 and is currently responsible for managing legal affairs in all Comtrade Distribution companies. Before Comtrade, she served as Legal Affairs Executive Manager in ABS Holdings, where she handled several privatization processes.
During her tenure she been involved in a number of challenging projects, including the spin-off of the real estate business from the distribution business, intellectual property rights protection (including trademark protection), and sale of Comtrade Solutions’ monitoring products - Citrix Management Pack.
Ms Račanović holds a Bachelor’s of Law degree from the Faculty of Law, University of Belgrade, and a Master’s degree in the UK, US and EU Intellectual Property Law from King's College London.
Milan Tripković
Director of Finance
Milan Tripković
Director of Finance
Milan Tripkovic has joined Comtrade Group in 2020, as a Finance Director. Before this, Milan has worked in the Assurance division of BDO Belgrade, where he performed various tasks connected to diverse audit engagements (statutory audits, reviews, due diligence analyses, special purpose audits etc.)
Milan has also worked at Domaca trgovina (previously Core distribution), in Controlling and Finance Department, eventually holding a position of Deputy CEO. Here, he was responsible for performing different tasks in the area of budgeting, controlling, reporting, investment analyses, as well as commercial activities such as pricing policy, assortment policy, negotiating etc. His experience helped him gain a wide perspective and a deep understanding of distribution and retail business, resulting in him taking an active role in business strategy development and supervision over the company’s financial and commercial sectors.
Milan is a graduate of Faculty of Economics, University of Belgrade.
Bojana Ristić
Regional HR manager
Bojana Ristić
Regional HR manager
Bojana Ristić joined the Comtrade Distribution team in mid-2021, bringing more than 15 years of relevant experience in HR processes, organizational development, quality assurance and general practice. Her even temperament contributes to her ability to influence and inspire others. She is recognized as a confidential and analytical person with high credibility, while her creative and growth-oriented mindset greatly contributes to our HR strategic planning and implementation.
Bojana graduated Modern Greek at the Belgrade University in 2006 and completed her MBA studies in 2013.
Comtrade Distribution by the numbers
2500
Dealers
50
Vendors
5000
Products
280
Employees
Our technology centers
Our two state-of-the-art technology centers in Belgrade and Sarajevo are the backbone of the company.
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