Tesla impresses at IFA 2024: Innovations and designs steal the show

The 100^th IFA fair in Berlin has concluded, and we’re proud to say that Tesla, a Comtrade Distribution brand, has gathered significant attention during its second appearance at the world’s largest consumer electronics fair!

IFA gathers some the best companies around the world, and the success of the Serbian brand is further underscored by the fact that it was one of the few brands from Western Balkans to exhibit in Berlin.

With a portfolio of 350 products – including the premiere display of Tesla OLED TVs, new washing machines featuring a “diamond shape” drum, and the “hidden” hood that emerges from the countertop – Tesla covered every segment of home appliances and ensured their booth was filled with visitors throughout the five days of the fair.

At the heart of Tesla booth were the latest TVs featuring OLED and Mini LED technologies, which are setting new standards in display technology. Also drawing significant attention from visitors was the latest collection of Tesla refrigerators equipped with metal cooling technology and a special section for wine cooling, as well as the improved Virtuoso AC series with voice control features and an A+++ energy label.

This year, Tesla booth also showcased hobs with built-in extractors, and washing machines boasting energy class A. Tesla’s latest line of small home appliances includes new and improved air fryer generation, as well as premium hair care devices – irons, hair dryers, and stylers that deliver superior results.

When it comes to booth design, the brand opted for natural materials, creating a feeling of a modern home environment. They presented themselves in a space of 225 square meters, carefully designed to best showcase their products.

At the IFA fair, visitors had the opportunity to see how Tesla products utilize advanced technologies while remaining user-friendly. Participation at this exhibition confirms that the brand is on the right track, demonstrating its strength to compete with the best in the industry, and continuously deliver innovations that meet the needs of modern consumers.

Developed by Comtrade Distribution and based in Belgrade, Serbia, Tesla is one of the fastest-growing brands in the global consumer electronics market. Its mission is to develop and offer technology that meets consumer needs, making their lives easier and more enjoyable while providing efficient and simpler everyday experiences.